Frequently Asked Questions

FanCompanion.ai is an AI-powered fan engagement and intelligence platform for sports organisations. It sits on your website as a chat widget, answers fan questions naturally using your approved knowledge base, and turns every conversation into actionable data — trending topics, content gaps, sponsor mentions, and more.

Traditional chatbots use scripted flows and decision trees. FanCompanion.ai uses AI that understands natural language, maintains context across a conversation, and responds in a conversational tone that feels like talking to a real person — not clicking through menus. It also collects intelligence from every conversation, which a standard chatbot doesn't do.

A fully branded, production-ready FanCompanion.ai can be live on your website in as little as two weeks. The process covers knowledge base creation, AI training, quality assurance, and brand-aligned deployment.

We handle the heavy lifting. All we need from you is access to your existing content — brand guidelines, event information, athlete/player data, sponsor details, and FAQs. This can be shared as documents, links, or a shared drive. We structure everything into the knowledge base.

FanCompanion.ai only responds using a curated, approved knowledge base built from your content. It does not browse the internet or make things up. If a fan asks something not covered in the knowledge base, the AI acknowledges the gap and directs them appropriately — that gap is then logged as intelligence for your team.

Yes. FanCompanion.ai can detect and respond in the language the fan writes in. This is particularly valuable for international events and championships that span multiple countries and language markets.

We log the text of conversations for analytics purposes. We do not collect names, emails, phone numbers, or any personally identifiable information unless a fan voluntarily provides it. IP addresses are hashed and anonymised. See our Privacy Policy for full details.

When the AI mentions a sponsor naturally in a conversation, that mention is logged and tracked. The dashboard shows you which sponsors are being mentioned, how often, and in what context. This creates measurable digital exposure data you can share with partners.

A password-protected, real-time reporting dashboard that shows total fan queries, trending topics, content gaps (questions the AI couldn't answer), sponsor mention tracking, and AI-generated recommendations. Available in daily, weekly, and monthly views. Exportable as PDF reports.

Yes. The dashboard includes a content gap management feature. When the AI can't answer a question, it appears as a content gap. You can add the answer directly from the dashboard and it goes live immediately. For larger updates, our team handles knowledge base revisions as part of the service.

One line of code. You add a script tag to your website, and the FanCompanion.ai widget appears. It runs in a sandboxed container so it won't interfere with your existing site design or functionality. No backend changes or CMS modifications required.

Yes. For organisations with specific data residency or compliance requirements, the entire platform can be deployed on your own infrastructure. We handle the setup and provide ongoing remote maintenance.

Pricing varies based on the scope of deployment, number of events, and level of ongoing support required. Book a demo for a tailored quote.

FanCompanion AI deploys as a conversational companion on your website, app, and social channels. It is trained on your organisation's approved content — athlete information, schedules, ticketing, sponsors, and FAQs — and has real conversations with fans. Every interaction is captured as owned, first-party fan data and surfaced in a real-time intelligence dashboard. Unlike scripted chatbots, FanCompanion.ai understands natural language and responds to whatever fans actually ask.

FanCompanion.ai is a fan intelligence platform built by DSE Group. It uses conversational AI to engage sports fans in real conversations across websites, apps, and social channels, capturing zero-party and first-party data that organisations own completely. It is not a chatbot — it has no menus, no preset flows. Fans type naturally and FanCompanion responds from a verified knowledge base. FanCompanion.ai is the Official AI Partner of the AUSX Supercross Championship, live at events across Australia and New Zealand.

Yes. FanCompanion.ai refer to the same product — the fan intelligence platform at fancompanion.ai, built by DSE Group. The official brand name is FanCompanion, one word.

FanCompanion.ai was built by DSE Group, an AI consulting and product company founded by Daniel Sedlak and headquartered in Encinitas, California. DSE Group is a member of the OpenAI Partner Network.

FanCompanion.ai works with any sport. Current and target deployments include football, basketball, baseball, American football, hockey, motorsport, tennis, and esports. It is sport-agnostic — the knowledge base and brand identity are customised for each organisation. FanCompanion.ai is live as the Official AI Partner of the AUSX Supercross Championship, currently deployed at events across Australia and New Zealand.

FanCompanion is a fan intelligence platform, not a chatbot. Traditional sports chatbots use scripted decision trees and preset menus. FanCompanion.ai has real AI conversations, understands natural language, and captures every interaction as owned fan data. 80% of fans skip preset prompts and type their own questions — that unstructured intent data is what FanCompanion captures and reports.

Email us at fc@dsegroupae.com. We're happy to walk you through the platform, show you a live demo, or discuss your specific requirements.